As product managers living and working in the 21st Century, we all know about the importance of social media. Many of us have probably already added these skills to our product manager resume. However, discovering just exactly how to make the best use of these new tools that allow us to get in contact with our customers is still something that we are all struggling with. What we need is some expert guidance on which social media tools we should be using and just exactly how to go about using them.
One of the biggest mistakes that Product Managers make is that they think that social media is all about distribution. We view it as a way to inform the world about our product development definition. We end up putting the same story out on each social media tool. However, each tool is different and each one requires you to tell your story in a different way.
Twitter is all about getting people's attention. If they are already following you, then those tweets that you send out about the next version of your product or the new customer that you just signed up will get read. However, what about everyone else?
It turns out that Twitter is all about the hashtags (#prodmgmt) . What you need to do is to take a look at what hashtags are trending when you go to make your tweet. Once you know this, make your tweet relevant to this hashtag, include the hashtag in your tweet, and pose your tweet as a question that will cause your readers to stop and think for a moment. If you do all of this correctly, then your readers will turn into followers and that's how you get the word out about your product.
Facebook postings are all about the image that you include. People who see your posting will be seeing a lot of other postings at the same time. You are going to have to take the time to come up with an image that is going to grab their attention and get them interested enough to slow down and read your copy.Buy Instagram Followers
What you need to do next is to provide them with exactly the information that they need to know. When people are shopping for your product, what features do they use to compare your product with others? Mention these features in order to help your potential customers evaluate your product.
On Facebook it is OK to go for the sale. Include a link that has the words "buy now" before it. On Facebook, if you want somebody to do something, you have to tell them to do it.
Instagram is all about you acting human product manager. Instagram is very, very personal. It is a way to capture those real-life moments. Instagram is also all about images - real-life images. The people who are viewing your Instagram want to know answers to questions like "where are you?" or "what are you looking at?".
The images that you post on Instagram don't have to be nearly as polished as the ones that you post on Facebook. These are the images that look like you snapped them with your cell phone camera - because you did!
Instagram does not allow you to include links with your photos. The only place where you can have links is in your Instagram bio. Make your photos interesting enough so that people go to check out your bio and from there they go to find out more about your product.
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